Virtual Tours are becoming the most popular way of displaying a property...

Says an article in the Globe and Mail recently. The article went on to say that hiring a professional photographer to create your virtual tour and take your clients property photographs means that the days of dark images, window flare and refrigerators cluttered with children's art and magnets are over. Real estate agents are hiring out the photography more and more because "professionals bringing in professionals" show how much they care about their clients needs.

No more getting to the bottom line and then running around with a pocket digital camera. These days the clients are demanding that the virtual tours and photographs really help their property stand out from the rest.

More and more people are purchasing properties using the various internet resources that are available. Virtual Tours offer the feeling of actually visiting the space without the travel expense. They know that their friends are looking, their family is looking and most importantly, their buyers are looking. Willis eTech Ltd. uses state of the art technology in photographic hardware and rendering software which can help your clients property really stand out from the myriad of properties for sale.

Professional photographers won't just take the "one shot lens" solution. They take many photographs at varying exposures, which are then blended to show views through windows, water features in well manicured back yards, mountains in the distance. Anything that will give the property a "selling edge". It's just like building a house, if you have lots of nice material, you will have a wonderful environment when you are finished. When the photographer spends an hour or more with your client, they are only trying to get the most shots, the best shots...the money shots that will help sell that property. The more they have, the better the visual offering will be.

Virtual Tour and Photographic Tips and Tricks

The front of the home is the "money shot". Aerial photos can really help with this one.
Pay more attention to architecture than the owners belongings or furniture.
Remove the clutter, even towels from towel racks.
Use exposure techniques to improve dark areas and window views.
Don't use a lens that can create vertical or horizontal distortion. Wide angle lenses are not always the solution.
Use digital editing to improve image quality (especially effective when shooting RAW).
Stick with a landscape image format. This can reduce distractive image rendering on a web page.
Use Virtual Tours as often as you can. It's the feeling of being inside that is often the draw.
Have your Virtual Tours put on a CD to give to a client visiting from a distant area. It actually may make or break a deal.
Be aware of security issues. Expensive art, jewel boxes and china don't need to be displayed to the world. Talk to your client about this and ask them to put these items away.
Clutter....who needs it? The potential buyer sure won't want to see it. Again, prepare your client.
Have fun. Photography is creative art. Your photographer is also displaying their work, not just the property. Let them be the judge of what a good shot is, how to take it, and how many to take. You won't be sorry.

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